Never did I think I’d live through a global pandemic, let alone read about how grandma’s chintz is so hot right now.
As I sit in my grandmillennial-esque office writing a post about grandmillennialism, I can’t help but wonder…how is something so rooted in tradition and based on tried-and-true design principles considered to be trendy?
The concept of tradition and trends are antonymous to each other, no?
When I think of my own personal design style, I feel that I err part new-traditional and part GM – there’s certainly some overlap. But never have I considered my style to be trendy.
On social media, it seems Grandmillennial has been somehow defined only by pastel walls and Les Touches pillows. I think it’s important to mention that yes, it is that, but it’s also much more than that. So I put together a graphic & list that consists of what I believe to be all things Grandmillennial.
- Classic patterns
- Pleated shades
- Fine china
- Skirted/ruffled fabric
- Scalloped edges
- Wood furniture
- Boxwood topiary
- Foo dogs
- Fringe & trim
- Rose medallion ware
- Curtains & valances
- Rooms inspired by design icons Mario Buatta and Sister Parish
WHY IS GRANDMILLENNIAL TRENDING?
Although Grandmillennial is currently trending, I don’t believe that it’s trendy.
I think the term “Grandmillennial” (coined by Emma Bazilian in a September 2019 House Beautiful article) is new and therefore, fueling the trend train engine. However, the style consists of all things feminine, beautiful, and timeless. It’s breathing new life into old things. Emma put a name to the millennials who swooned over old images of faded florals.
A library designed by Mario Buatta in a 1984 issue of House & Garden
Trends typically are expensive and usually gone just as quickly as you can implement them.
But being a Grandmillennial? That shit is cheap. And attainable.
You may not find many boucle chairs on Facebook Marketplace, but you will find plenty of solid wood furniture and vintage drapes. If you’re lucky, maybe a 30-year-old floral sofa that’s been preserved by the iconic plastic cover. Grandmillenials thrive off the thrill of secondhand hunting.
Look – I’ve ridden the modern farmhouse trend train (see: being hit upside the head with a reclaimed wood plank) and this concept of Grandmillennial, granny-chic, meemaw-chic; whatever you want to call it…it’s here to stay. The idea of creating a collected, layered room that tells a story will never not be in style.
Over the last year, people seem to be looking for a sense of familiarity and comfort in their homes, which has resulted in a shift back to an appreciation of classic design. There’s an emotional connection to this “trend.” The nostalgia of warmth, fun, and femininity.